The hardest thing for any of us to do is simplify our lives. To do more with less. To use what we have instead of chasing what’s new. This time of year, we all fall into gratifying our desires by chasing more consumption. Yet inevitably a new version of we have comes out and we no longer care for what we have. In fact, what we already have becomes a source of dissatisfaction.
We think what really matters is to never lose our sense of wonder, and never forget that nature is best enjoyed in the company of good friends whom one can share a good laugh with.
We all fall into believing that more possessions are at the center of what makes us happy. And expect that satisfying each desire will result in a satisfying life. We’re looking for the next stimulus: whether from our email, our social media, or the latest and greatest in outdoor apparel. But we believe that being an “outdoor brand” is not all about the next best piece of gear. It’s also about having fun with family and friends and enjoying nature as one big playground. We take our products seriously and aim to make something that lasts a lifetime, but not ourselves too seriously. We think what really matters is to never lose our sense of wonder, and never forget that nature is best enjoyed in the company of good friends whom one can share a good laugh with.
We take our products seriously and aim to make something that lasts a lifetime, but not ourselves too seriously.
We don’t believe the path to a sustainable future is achieved through pushing discounted products in big volumes to the market. We don’t believe in the ever-growing fabricated need of micro-specialized clothing for each of your outdoor activities. We believe in producing the best garments we can that are timeless, versatile and long lasting. This way you don’t need a big wardrobe – just the essentials versatile enough to be used across most activities, conditions and situations.
We’re not closing our online store this weekend…it will just be like always.
Quality products at full price.
Play Well
